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Wines of South Africa
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Wines of South  Africa (WOSA) is a not-for-profit industry organisation which promotes the exports of all South African wine in key international markets.
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Wines of South Africa  (WOSA) is a fully inclusive body, representing all South African producers of wine who export their products. WOSA, which was established in its current form in 1999, has over 500 exporters on its database, comprising all the major South African wine exporters. It is constituted as a not-for-profit company (sec21) and is totally independent of any producer or wholesaling company. It is also independent of any government department, although it is recognised by government as an Export Council.

WOSA's mandate is to promote the export of all South African wines in key international markets. Traditional markets include the United Kingdom, Germany Sweden and the Netherlands. More recently, WOSA has also been developing markets for South African wines in the United States, Canada, Russia, and Asia.WOSA is funded by a levy per litre on all bottled natural and sparkling wines exported.

Michael Jordaan, venture capitalist and former CEO of First National Bank (FNB), was appointed chairman of WOSA. He succeeded Johann Krige, CEO and co-owner of Kanonkop Estate, who was chairman of the marketing body for the past five years.

WOSA's CEO is Siobhan Thompson, who was appointed in November 2013. An international marketing specialist, prior to this she was Distell's global head of marketing for Amarula and the company's other liqueur brands from 2010.

She was previously Distell's group general marketing manager for brandies and cognac, including Bisquit. She also worked for several years marketing the company's sparkling wines and was responsible for the launch of the luxury Pongracz Desiderius Cap Classique. Before joining Distell in 2001, she was responsible for the UCT Graduate School of Business’ marketing and public relations.

WOSA's mandate is to promote the value growth for the South African wine industry abroad. WOSA exhibits regularly at major wine shows including ProWein in Germany, the London Wine Trade Fair and Vinordic in Stockholm.

WOSA also works closely with the tourism authorities to advance Cape wine tourism. In addition, WOSA holds regular marketing seminars for members, bringing international wine buyers and marketers to the country to communicate changing international market needs, demands and opportunities.

In addition, WOSA brings wine and lifestyle journalists to the Cape on an ongoing basis. The visiting groups are exposed to the physical beauty and cultural heritage of the region's winelands.

WOSA also holds the Cape Wine trade exhibition, the flagship business showcase of the South African wine industry. The first show was held in 2000. The latest, Cape Wine 2012, took place at the Cape Town International Convention Centre (CTICC) from 25 to 27 September. A total of 2 538 people visited the trade show over the three days, showing an increase of 97% compared to the previous Cape Wine, which was held in 2008. Vindaba, a trade exhibition of the country`s impressive range of wine tourism offerings, took place simultaneously. The next Cape Wine trade show is scheduled for 15 to 17 September 2015 at the CTICC.


Ms. TSD Nxumalo
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